As a result, 5 million people signed up for the coveted kick on a first-come, first-served basis. In China, a separate online experience was held on WeChat. Resale prices skyrocketed when many expected to come home empty-handed: In 2020, the Dior x Air Jordan 1 High was the most expensive shoe on the secondary market at a whopping $13,000, according to StockX economists. Although the price later fell to an average of $7,000, it was still more than triple its original value of $2,200.