"Basketball has always resonated with the Chinese population," Ho told Jing Daily. "Huge star power and American culture, combined with a great respect for hard work and dedication, perpetuated the Chinese love of basketball and propelled Air Jordans into a status symbol of mass fashion, not just for this The admiration of the sport, but embodies all the star power, style, and charisma of the players." Harnessing the power of celebrity, finally, the collaboration has big names in its corners. High-profile stars such as Daniel Arsham, Ashanti, and Kylie Jenner were among the first to get their hands on the shoe, releasing information about the shoe ahead of its official launch. Also in China, Air Dior was boosted by Chinese brand ambassador Wang Junkai, who rocked the entire capsule from head to toe in a video that has been viewed more than 16 million times. E-sports player Jackey Love, business tycoon Wang Sicong and fashion icons Jay Chou and Edison Chen are also showcasing the merchandise, touting their aspirations.